Sports2018-10-28T15:39:27+00:00

We love the fan experience!

We live, breathe and eat sport, understanding how fans work, what fans see, and what fans want to see. We’re fans too!

As an award-winning visual engagement company, we produce industry leading results in visual solutions for trusted organizations and international events such as the Olympics, FIFA, Qatar Football Association, ATP & WTA Tennis tournaments, MotoGP, Qatar Masters Golf and several other diverse world championships.

See how we can brand your event
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Connecting The Fan Experience

We focus on delivering visual engagement systems and solutions that aesthetically unify stadiums, teams, and sponsors, creating a compelling fan experience. We focus on innovation that is practical and creates the opportunity for rapid graphic change out, minimizing installation costs. We pair all of this with our knowledge of sponsorship and work with you to bundle revenue generating graphics programs.

Cityscape Branding

Stadia & Arena

Non-Competition Venues

Fan Zones

Street Banners Program

Signage & Wayfinding

Sponsorship Activation

CSR MOG™Wear Program

We do incredible things

We create brand destinations! Our expertise is in exploiting the entire available landscape and architecture, interior and exterior, to deliver imaginative and visually engaging fan and consumer environments.

SILVER WINNER: MotoGP at Losail International Circuit

The Losail International Racing Circuit management’s vision was to create a memorable fan experience, by allowing fans to roam freely in the paddock areas. Our main challenge was to revamp and give life to an old paddock office that has been standing on the track for years.

GOLD WINNER: ExxonMobil Open Tennis at 25

2017 marked another accolade in the sports industry. Qatar ExxonMobil Open celebrated its 25th-anniversary tennis tournament and The Look Company was there to carry out the complete fan experience branding for the event at Khalifa International Tennis and Squash Stadium.

GOLD WINNER: 24th World Men’s Handball Championship

The Look Company took home 3 wins at FESPA Print Award 2016 for its outstanding branding and execution done for the 24th Men’s Handball World Championship. The sheer scale of venues and the short timelines to achieve it made this project a favorite among the judging panel.

From my experience in the sports industry, The Look Company has always held their reputation which is delivering Olympic level Look and Branding programs. They have proven time and again that they are an exceptional partner for any international sporting event.

Petros Tsiallas, COO, FINA World Swimming Championships

During our cooperation with The Look Company,  we found them to be a reliable and productive partner; in this respect, the LOC would like to take the opportunity to thank The Look Company for their contribution to the success of this Championship.

Mansoor Al Ansari, CEO, Qatar Football Association

It is hard to appreciate the scale of execution with event branding like this without being there. These projects demonstrate imaginative use of materials in design to create a great finish but also rely on solid technical skills to achieve color matching across all media and facilitate straightforward set up within tight timescales.

Christian Duyckaerts, President, FESPA