Brand Implementation Experts in Sports & Events

Today’s national and international sporting, cultural and corporate events have evolved into avenues for powerful branding opportunities for nations, federations, corporations and even products and services. The Look Company elevates these events and brands, bringing them to life as engaging brand destinations.

Look, an emerging and distinct discipline in the world of branding, is the coordinated creation and expression of a brand personality at a particular destination. Look is about identifying and realizing the best opportunities to express a brand in the most effective and compelling way within an environmental context.

What We Offer

As the original and world leader in the Look industry, The Look Company embraces a fully integrated, turnkey approach to creating and implementing world class Look expressions that captivate, excite and interact with spectators and participants at largescale events; and consumers and clients in the retail and commercial environment. The Look Company transforms a brand’s immediate environmental canvas, typically defined by venues, buildings and the surrounding cityscape; and creates memorable experiences that inspire and engage.

The Look Company works alongside local suppliers to ensure brands, events and cities are brought to life as engaging destinations by offering:

Turnkey Look Programs

A fully integrated, one-stop-shop approach that combines brand strategy and concept development, planning, project management, design and engineering, logistics and procurement, print and hardware manufacturing, installation, maintenance and decommissioning.

Innovative Look Solutions

Unique city, building and venue transformations in the form of building wraps, statues, sculptures, giant billboards, gateways, large-scale building projections, as well as winner tributes such as the Walkway of Champions.

World-class Look Expertise

A strong team of strategic planners, dynamic project managers, passionate designers, rigorous engineers, resourceful logistics experts, experienced production specialists, and dedicated installation crews.

Industry’s Best Look Products

A comprehensive set of outstanding high quality products that includes fabric banners, flagpoles, building wraps, venue indoor and outdoor.

Superior Return on Investment

Solutions and programs that seek to optimize sponsorship opportunities and support cost-effectiveness through a re-usable Look infrastructure.

Sustainability & Development

While creating the right Look for each brand destination, The Look Company aims to set up a sustainable future for the people and the environment in which it operates.

Look at the Possibilities


24th Men’s Handball World Championship

The Look Company was commissioned to assist in the branding of their main Stadium Venues and carry out the Street Banner program.

Commercial Bank Qatar Masters

For the past 8 years The Look Company has had the privilege of branding the Qatar Masters Golf Championships. Handling all branding for the event both inside the course, field of play and for sponsor branding in the fan zone and within their hospitality areas.

Commercial Bank Qatar Masters
FINA / Arena Swimming World Cup

FINA / Arena Swimming World Cup

The Look Company’s team along with our design partner Groop Eight incorporated bold designs, engaging colors, digitally printed fabric backdrop, large
way finding solutions and the first ever floating pool cover to enhance all aspects of the venue and the event.