11 years branding expertise and beyond

The Look Company (TLC) is celebrating 11 years of excellence in providing various branding solutions in Qatar, a well-established business with a proven
track record in delivering world class events driven by passion, innovation and diversification enabling it to keep up with both local and global market trends.

The Look Company is known for specializing in providing event and venue branding solutions for sports, retail and commercial customers globally. The
company’s mission is to create brand destinations and to help all of their clients to communicate their brand’s message clearly. Recognized as the pioneer of the “Look of the Games”, the company’s expertise is in conceptualization of the entire available landscape and architecture, interior and exterior, to deliver a visually engaging fan and consumer experience.

Jacob Burke, president of MENA (Qatar), said “when the company first came in Qatar in 2004, we were originally known as The Fabric Communication Network (TFCN), whose expertise started with producing flags which later expanded to be a global sport event branding provider. In 2006, we were commissioned to help prepare the branding of one of the most historical event in Qatar- the 2006 Asian Games. With the huge success of its delivery, TFCN became what it is know now – The Look Company.”

With two offices fully equipped in Canada and Qatar, it allows the company to take on local and international projects providing clients full turnkey branding solutions along with:

  • Creative Design
  • Project Management
  • Value Engineering
  • Budget Management
  • Production and Manufacturing
  • Unparalleled service delivery (set up, installation and decommissioning)
  • Service Maintenance and Carbon Footprint Sustainable Programs

The Qatar office has a 3500 square meters facility that is fully equipped with digital print production technology supported by a team of experts who are highly creative, innovative, flexible, dedicated and dynamic in the field.

The Look Company has developed innovative Look and Feel solutions for branding venues in sports events and other brand related activities. Currently, the company provides solutions in creative design, sports and event branding, media advertising, interior enhancements, signage and wayfindings as well as providing flag solutions in government and private sectors.

With every project delivery, the company is able to create a memorable fan experience and giving sponsors great brand exposure. The company’s aim is to always be ahead in the market in terms of innovation and creativity which leads to delivering world-class events that captivate, excite and interact with both spectators and participants alike.

As a testament, The Look Company has been awarded the most prestigious awards in the printing industry for two consecutive years in FESPA 2016 and 2017.

By understanding the market trends, the company continues to develop strategic solutions to meet clients’ branding expectations. The Look Company has over the years established strong relationship with prestigious clients such as The State National Day Celebrations Organizing Committee, Qatar Olympic Committee, Qatar Football Association, Qatar Stars League, Supreme Committee for Delivery & Legacy, to name a few.

Today, The Look Company celebrates their 11th anniversary in Qatar and would like to thank all the loyal clients that has put the company on the path to success.

Jacob Burke expressed, “I am proud to be part of the team who helped established The Look Company in Qatar. It is a time to thank our clients who continuously trusted us to deliver their events. It is with this trust that we are here today.”

In addition, “we look forward to supporting Qatar to host a successful FIFA World Cup 2022,” concluded Burke.